Imagine someone finds your business today. They have never met you, and they do not know the story behind your products. They open your page. Can they quickly understand what you offer, whether it is for them and how to buy?

“Beautiful!” “Love this!” “How much?” Then silence. If this happens on your business page, the product may be attracting attention while the buying process is losing people. Before making more content or offering another discount, check what a customer has to do to place an order.

Start with what your business needs. New customers? A supplier? Better business knowledge? A conversation with someone who understands your challenges? Here are three October events in Jordan to consider, with different reasons to attend.